Japan’s Casio has develop into the newest megabrand to take the NFT plunge with the discharge of “Virtual” G-Shock tokens primarily based on its in style watches.
In a Casio press launch, the agency mentioned it was launching the Digital G-Shock line on the Polygon blockchain protocol.
The corporate mentioned it might launch “3D model” G-Shock NFTs later within the yr, however first wished to succeed in out to followers of its iconic digital watch.
Casio claims it has bought over 130 million G-Shock watches worldwide following its 1983 debut.
However earlier than debuting the NFT watches, the agency will challenge NFT “membership cards” that may present house owners with particular entry to “limited channels.”
The agency mentioned it might challenge 15,000 of the NFT “cards” starting on September 23, however invited prospects with Casio IDs to register their curiosity in claiming a card earlier than the final launch.
“Card” holders will probably be granted “special access” to a spread of latest occasions and meetups, and “participate in co-creation projects.”
Per Japan’s CoinPost, Hiroshi Takahashi, the CEO of Casio said that the mission’s purpose was to “boost increase the presence of the G-Shock brand in the virtual and Web3 worlds.”
Extra Japanese Firms Turning to NFTs?
A quick-growing line of Japanese trend, sportswear, and equipment manufacturers is constant to pursue NFT-powered enterprise.
Whereas the NFT increase has died down considerably in different markets, Japanese corporations have been spurred on by feedback from Prime Minister Fumio Kishida, who has repeatedly talked up NFTs and Web3 as grown engines for the nationwide economic system.
Sportswear titans Asics and Mizuno have already entered the fray, with NFT footwear primarily based on a few of their best-selling strains.
And different companies are additionally eager.
In Might this yr, the airline All Nippon Airways introduced the launch of its personal aircraft-themed NFTs, Impress Watch reported.
Earlier this month, the nation’s prime monetary regulator mentioned it was able to ask parliament to ease tax guidelines for home companies.
The foundations have been described as “restrictive” by critics who say Japanese corporations are being pressured out of the home market.
