HomeMusicJustin Bieber’s “Company” Takes a Leap into the NFT Space with Fan...

Justin Bieber’s “Company” Takes a Leap into the NFT Space with Fan Royalty Shares


In a transfer that additional blurs the strains between the music trade and blockchain know-how, Justin Bieber’s 2015 chart-topping track “Company” is about to be tokenized as an NFT. The blockchain-based music platform AnotherBlock is partnering with Andreas “Axident” Schuller, the co-producer of the track, to launch 2,000 NFTs. These tokens should not simply digital collectibles but in addition revenue-generating belongings that can enable followers to earn a portion of the track’s streaming royalties.

A New Mannequin for Income Sharing

Scheduled for launch at present, September 7, these NFTs supply a singular proposition: the extra tokens a fan holds, the bigger the share of future streaming royalties they may earn. This is applicable to streams from numerous platforms, together with Spotify, Apple Music, and Tidal. This initiative not solely offers a brand new means for followers to interact with their favourite artists but in addition introduces a novel income stream for the music trade.

Michel Traore, the CEO and co-founder of AnotherBlock, said that NFTs function an efficient medium for familiarizing most of the people with Web3 applied sciences. By tokenizing a track like “Company,” which has a broad and numerous fan base, AnotherBlock goals to make the complicated world of blockchain extra accessible to on a regular basis music listeners.

One of many distinctive elements of this NFT launch is its concentrate on giving producers like Axident the popularity they usually miss out on. Historically, producers have been the unsung heroes behind many hit songs, receiving little to no public acknowledgement for his or her contributions. This initiative goals to vary that narrative by instantly linking the producer’s work to a revenue-generating asset.

AnotherBlock’s Rising Portfolio

This isn’t the primary time AnotherBlock has ventured into such collaborations. The platform has a historical past of partnering with high-profile artists, having beforehand labored with Martin Garrix, The Weeknd, and Rihanna. These collaborations haven’t solely added credibility to AnotherBlock’s operations however have additionally paved the way in which for extra artists and producers to discover the potential of NFTs as a viable income stream.

In abstract, the tokenization of “Company” serves as one other instance of how NFTs are step by step changing into built-in into numerous sectors, together with the music trade. By providing followers a stake in future streaming royalties and giving due recognition to producers, this initiative may function a blueprint for future collaborations between the worlds of music and blockchain know-how.


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