Manhattan’s historic Seaport district is the stage for a brand new digital initiative. In a collaboration between the Howard Hughes Corp and MoonPay, guests are invited to take part in a singular scavenger hunt that seamlessly blends bodily exploration with digital rewards. MoonPay, a acknowledged identify within the Web3 infrastructure area, has joined forces with the outstanding actual property growth and administration entity, The Howard Hughes Corp. Their three way partnership goals to deliver a gamified Web3 expertise to Manhattan’s historic waterfront neighborhood, Seaport.
The Mechanics of the Seaport Scavenger Hunt
Ranging from August twenty first and working till October thirty first, locals and vacationers can have interaction within the Seaport Scavenger Hunt. Members are invited to undertake a digital quest, the place the objective is to search out ten purple “pearls” scattered all through the Seaport district. Every of those pearls encapsulates a QR code that grants a free digital token to the person when scanned utilizing a cellular gadget. Crafted by 3D artist and NFT creator Johana Kroft, these tokens painting playful depictions of iconic New York Metropolis artifacts.
Curiously, the digital tokens serve a twin objective: including enjoyable to the hunt and qualifying the members for a weekly prize drawing. Those that achieve amassing all ten tokens stand an opportunity to win numerous prizes, together with VIP tickets to the Summer season Live performance Sequence on The Rooftop at Pier 17 and curated culinary present packing containers value as much as $350 from the Tin Constructing, amongst different rewards. Furthermore, people are free to partake within the occasion a number of instances per week.
The occasion, nevertheless, goes past mere enjoyable and video games. It serves as an information assortment mechanism, capturing info such because the members’ origin and motion patterns throughout the Seaport space. This information can present insights for advertising and marketing methods, fostering a deeper engagement with native companies.
Endeavors Behind the Hunt
Behind the scenes of this interactive occasion is a strong infrastructure and collaborative effort that brings the scavenger hunt to life. MoonPay is on the helm, guaranteeing the safe storage of the NFTs via their powered wallets. In the meantime, the QR know-how, facilitated by Flowcode, a model specializing in direct-to-consumer connections, performs a significant function in materializing the hunt.
Including a inventive contact to the venture, the enterprise additionally witnesses collaboration with Mason Rothschild’s Web3 advertising and marketing company, Gasoline, and Howard Hughes’ in-house inventive studio. Notably, the whole expertise operates on the Polygon community.
Regardless of the technological underpinning, the scavenger hunt has been crafted to be broadly accessible to the general public. The truth is, promotional supplies at Seaport’s entrance conspicuously omit mentions of crypto, NFTs, or Polygon, showcasing the occasion as merely a digitally augmented scavenger hunt, hoping to encourage participation from a wider viewers.
One other Step In the direction of Broader Web3 Engagement
In closing, the Seaport Scavenger Hunt is a first-rate instance of how conventional outside actions could be enhanced with a contact of recent know-how. By combining the bodily seek for pearls with digital rewards, MoonPay and The Howard Hughes Corp. are giving the general public an opportunity to casually familiarize themselves with Web3 and NFT ideas.
Featured Picture by Lerone Pieters.
