Adidas /// Studio has introduced its very personal residency program for “Web3-powered” digital artists.
Often known as the Three Stripes Studio, the streetwear big said that the debut ‘RESIDENCY by Adidas’ program is “poised to welcome a diverse array of digital artists hailing from across the globe.”
This system’s intention is to foster creativity and innovation, in addition to to offer a “creative pathway” for digital artists to attach with the model and the group of collectors.
This, it stated, will likely be a one-of-a-kind alternative to showcase artists and in addition allow them to have interaction in collaborations in each the digital and bodily realms.
The corporate launched Tokyo-based Moto (aka MonkeeMoto) and Lebanese artist Adra Kandil (aka DearNostalgia) – a duo “hand-selected” by the studio.
Open and Restricted Version Artwork
Three Stripes Studio partnered with NFT Now for The Gateway’s third iteration at Korean Blockchain Week which begins on September 7 in Seoul.
Per Adidas /// Studio,
“With the artists’ freshly crafted pieces, RESIDENCY kicks off with adidas’ premiere Limited Edition and Open Edition NFT art sale.
Two open edition pieces are titled ‘Seoul’ and ‘Creatives’, and two limited edition artworks are ‘Soul Searching /// Youth Is Your Privilege’ and ‘Hype’.
The open version items will likely be obtainable for all at ETH 0.03.
The restricted version will encompass 100 items per artist and an unique hoodie obtainable solely to the launch occasion attendees. The bundle will priced at ETH 0.15.
Each editions could be purchased by way of Manifold with ETH or a bank card, beginning Wednesday, September 6.
Tickets to the occasion are free. Holder of an ALTS by Adidas NFT can register for a free VIP ticket that offers holders entry to the VIP opening occasion on September 6 and entry to the 2-day Gateway occasion.
This is not Adidas’ first NFT experience. In December 2021, it dropped its NFT collection “Into the Metaverse”, with 30,000 pieces, in partnership with Yuga Labs, Punks Comic, and Gmoney, a pseudonymous NFT influencer.
This turned out to be a propelling force, as it encouraged the company to continue building its brand in Web3.
In April 2023, it launched a new NFT project dubbed ALTS. It allowed “Into the Metaverse” holders to burn the unique NFTs in trade for brand spanking new Adidas profile footage (PFP) tied to the narrative marketing campaign.
And in August this yr, Adidas Originals and BAPE revealed “the extremely restricted Discussion board 84 BAPE Low Triple-White sneaker.” Supported by the Adidas /// Studio (Three Stripes Studio), and in partnership with the crypto payments infrastructure provider Moonpay, the limited number of sneakers were auctioned off and paired with an NFT version.