Digital collectible platform Candy Digital is partnering with Main League Baseball (MLB), the MLB Gamers Affiliation, and the Nationwide Baseball Corridor of Fame and Museum for the third yr in a row to commemorate All-Star Week. Highlighting the week’s occasions is the 2023 MLB All-Star Sport, which is able to characteristic digital memorabilia given to attendees that additionally include the possibility to win tickets to the 2023 World Series.
Strengthening connections
Final week — to rejoice the launch of MLB Digital Ballpark, the league’s metaverse, in addition to the net watch celebration for the MLB All-Star Celeb Softball Sport — attendees have been notified that they’d obtain a commemorative digital ticket created by Candy Digital. Now, on July 11, all Mastercard customers who purchased tickets to and attend the 2023 MLB All-Star Sport will even be capable to redeem a commemorative digital ticket right here.
All MLB followers may also mint a 3D MLB All-Star collectible baseball at no cost till July 31. Upon doing so, followers will mechanically be entered right into a sweepstakes to win two tickets to the 2023 World Series.
“During 2022 MLB All-Star week, close to 10,000 of Candy’s digital collectibles provided baseball fans with innovative and fun ways to collect and celebrate the biggest moments in MLB, and we’re thrilled to be supporting one of the highlight events of the season again — the 2023 All-Star Game,” stated Scott Lawin, CEO of Candy Digital of the platform’s previous collaboration with MLB.
“This year, all fans attending the game can mint an exclusive and limited edition commemorative ticket sponsored by Mastercard for free at Candy.com. We hope these digital collectible tickets provide fans with a new way to hold on to their memories and deepen their connection to MLB and their favorite MLB players.”
The partnership additionally contains the Nationwide Baseball Corridor of Fame and Museum. Commemorative digital tickets shall be supplied at this yr’s Induction Ceremony, celebrating baseball greats Scott Rolen and Fred McGriff. This initiative begins July 10 and extends by means of 2023, permitting guests to the Baseball Corridor of Fame Museum to get their arms on the digital keepsakes.
In a further partnership, Candy Digital and the official MLB statistician, Elias Sports activities Bureau, will host the Candy Code Breakers Challenges beginning July 10. Every week, followers can use their MLB digital collectibles to reply baseball trivia and earn rewards, together with unique digital packs and autographed merchandise.
Normalizing NFTs
Candy Digital has a historical past of partnering with non-Web3 native firms to construct out their NFT (or, because the Candy workforce prefers to name them, digital collectible) initiatives. Having labored and seen success with media entities like Netflix’s Stranger Issues, sports activities manufacturers like MLB and the WWE, and the long-lasting picture and pictures big Getty Photos, Candy Digital’s philosophy of Web3 adoption mirrors that of Reddit’s: maintain the jargon to a minimal and deal with digitizing issues individuals already care about in a easy and straightforward to entry means.
Candy Digital has gone by means of important company restructuring in 2023. In January, the sports activities merchandising firm Fanatics introduced it was divesting from the corporate, promoting its 60 p.c stake within the firm to a number of buyers led by Galaxy Digital shortly following a spherical of layoffs on the collectibles platform. In June, Candy Digital introduced a merger with Palm NFT Studio to expedite the event of digital experiences for main manufacturers like Warner Bros Discovery, NASCAR, and extra.
