Coca-Cola Serbia is partnering with Solana NFT platform SolSea to current a novel NFT expertise on the Exit Pageant in Novi Unhappy, Serbia by way of July 9. On the coronary heart of this collaboration lies the Magic Mirror activation from NFT infrastructure protocol All.Artwork. This digital set up, which will probably be positioned within the Coca-Cola Serbia zone on the pageant, guarantees to remodel how attendees work together with manufacturers and merchandise.
The Magic Mirror and extra
As a participant stands in entrance of the Magic Mirror, they’re nearly wearing a random number of merchandise in real-time 3D. Capturing this second is so simple as scanning a QR code, creating an instantly-shareable memento from the pageant.
Nonetheless, this fusion of expertise and engagement goes past the Magic Mirror. Leveraging the capabilities of Solana’s SolSea and the All.Artwork, the trio has curated an unique assortment of Coca-Cola-branded merchandise that provides to the pageant’s attract. This contains 3D fashions of short-sleeved and sleeveless shirts and, most notably, a batch of 100 unique hoodies paired with corresponding NFTs.
This isn’t Coca-Cola’s first foray into NFTs. The beverage big has used Pleasure Month NFTs to generate charitable funds, in addition to launch a set of NFTs for the 2022 FIFA World Cup in Qatar. Equally, they partnered with NFT platform OpenSea to generate funds to assist Particular Olympics Worldwide.
Coca-Cola Serbia goals to each capitalize on and broaden on the bigger model’s NFT choices. By doing so, they may pave the best way for different regional arms of main firms to supply revolutionary experiences for patrons who won’t be capable to entry related perks every other manner.