Common sports activities model Nike has hinted at the opportunity of launching a group of sneaker-themed non-fungible tokens (NFTs) inside the well-liked sport Fortnite.
In a June 16 announcement from Nike, it was revealed that the “ultimate Sneakerhunt” would start on June 20, with a video that includes the logos of Fortnite’s Air Max and Nike’s Web3 platform, .Swoosh.
The video additionally confirmed the phrase “Airphoria,” which seems to be the identify of the NFT-related “sneakerhunt” sport that’s anticipated to be launched.
The video was shared by members of the crypto group on Twitter, with group members additionally being among the many first to note the .Swoosh emblem on the finish of the video.
Whereas particular particulars are restricted, there’s hypothesis locally that Nike could have utilized Fortnite Artistic 2.0 to create the sport.
Fortnite Artistic 2.0 is a instrument that permits customers to create sport maps of digital islands their belongings from Fortnite.
Nike’s NFT unit has been actively pursuing partnerships within the gaming area, together with an integration of NFTs into video games developed by EA Sports activities.
Nike’s entry into the NFT gaming area by Fortnite and collaborations with EA Sports activities goals to bridge the hole between style, gaming, and blockchain, whereas fostering additional adoption of Web3.
Nevertheless, the particular video games to include Nike NFTs have but to be confirmed.
The convergence of NFTs and gaming presents new alternatives for engagement and interplay for each conventional manufacturers and corporations within the web3 sector, as avid gamers are enticed with distinctive digital belongings and immersive experiences.
Nike’s .Swoosh platform has largely been successful to date, and inside simply two days in Could the platform had generated greater than $1 million in gross sales from its first sneaker-themed NFT assortment, regardless of preliminary technical issues.
“We ran into an unforeseen error that held up the minting process. This also blocked additional purchases,” the .Swoosh crew wrote in a tweet on the primary day of the overall for the sneaker NFTs, hinting that the gross sales numbers might have been even higher.
.Swoosh was launched by Nike in November final yr, and the corporate mentioned on the time that it might use it to launch digital attire like t-shirts and sneakers for avatars.