Music icon and enterprise mogul Snoop Dogg has taken yet one more important stride in increasing his blockchain-based ecosystem with the launch of the Snoop Dogg Passport Series. Whereas many in Web3 music have continued to hunt new methods to interrupt floor, this newest digital innovation gives followers with a singular alternative to accompany a top-tier rapper on a headlining tour beginning July 7.
Described as a “first-ever evolving tour collectible,” the Snoop Dogg Passport Series seeks to increase the utility of dwell music fandom by granting its holders an array of unique content material and alternatives. From having access to behind-the-scenes footage to particular merchandise, curated playlists, and precedence occasion ticketing, passport collectors will expertise Snoop’s world like by no means earlier than.
A pioneering transfer within the business, the NFT collection goals to take fan engagement to a brand new degree by leveraging the options of blockchain expertise. This, after all, is just not Snoop Dogg’s first foray into NFTs, because the rapper has remained significantly energetic within the house through the years, even turning into a outstanding determine within the improvement and endorsement of many NFTs and crypto-related ventures.
Notably, the Snoop Dogg Passport Series was conceived as a collaboration between Denver-based NFT improvement studio Transient Labs and expertise company WME. Though the total provide of the passport has not been introduced, every NFT is out there for about $42 or 0.025 ETH by way of NFT fee processor Crossmint or transacting with a crypto pockets.
Including to the exclusivity of the Passport Series, Snoop is introducing Snoop Selects, a curated assortment of NFT art work from chosen artists, together with outstanding names reminiscent of Coldie, Terrell Jones, and Alien Queen. This digital art work assortment might be airdropped to all Passport holders come July 7.
So thrilled for the primary group of artists of Snoop Selects together with @ALIENQUEENNFT, @Coldie, and @terrelldom! Witness artwork and innovation intersect…
Particular shoutout to our companions @crossmint and @arbitrum!🚀
— Transient Labs (@TransientLabs) June 13, 2023
Snoop Dogg expressed his imaginative and prescient for the Passport Series in a press release, stating, “With the Passport series, I can give my fans the opportunity to travel the world with me – no one’s ever done that. I’ve always been a pioneer, and digital merch is part of the future. I’m hoping other artists can see what I’m doing and continue to innovate on their own.”
Within the spirit of pushing the Web3 music house ahead, this pioneering effort absolutely signifies a shift in how artists work together with followers within the digital age. Though Snoop’s Passport Series is one in every of many blockchain-powered fandom ventures making a splash, its distinctive nature might assist set up a brand new paradigm for different artists and dwell acts to observe.
Editor’s be aware: This text was written by an nft now workers member in collaboration with OpenAI’s GPT-4.
