Meta, the mother or father firm of Fb and Instagram, is planning to make use of generative AI to create advertisements for manufacturers by the tip of this yr.
Andrew Bosworth, Meta’s CTO, believes that permitting manufacturers to make use of AI instruments to create a spread of advert variations to focus on completely different customers may result in higher and more cost effective outcomes.
Bosworth additionally revealed that generative AI is presently one in all his high priorities, together with CEO Mark Zuckerberg and Chief Product Officer Chris Cox.
Meta has been investing in AI for over a decade, and has a big analysis group with a whole lot of workers, making Bosworth assured that Meta is on the forefront of AI growth.
Together with advertisements, the corporate additionally plans to make use of generative AI to create digital worlds within the metaverse, which is fueled by Meta’s Oculus VR headsets.
Nonetheless, the corporate’s metaverse imaginative and prescient has but to yield important outcomes, as its inventory value has decreased because the 2021 rebranding, and it has laid off 1000’s of workers.
Meta additionally lately ended a short-lived NFT trial on its platforms. Nonetheless, Meta’s embrace of AI continues to develop, because it experiments with AI-powered chat on WhatsApp and Messenger, in addition to AI filters for Instagram.
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