The legendary jazz band, Jamiroquai has partnered with The Sandbox to deliver funk to the metaverse. Bravado, Common Music Group’s model administration division, helped develop the partnership. To have a good time the collaboration, the duo additionally dropped an unique merchandise assortment on Might 18. So, what does the Jamiroquai x The Sandbox partnership entail? Let’s discover out.
About Jamiroquai x The Sandbox Partnership
Jamiroquai is bringing the funk to the metaverse with its Sandbox partnership. Moreover, to have a good time the partnership, they’ve additionally launched an unique merchandise assortment. The assortment options limited-edition t-shirts and keyrings. These can be found completely at the Jamiroquai retailer.
The band will arrange a LAND within the metaverse the place everybody can come collectively “with a bit of funk, freedom, and fashion”. The band added that it’ll supply a “communal place to digitally connect” with their followers and music lovers.
Commenting on this strategic partnership, The Sandbox COO and Co-Founder, Sebastien Borget, mentioned:
“The metaverse is driving creativity through new forms of expression and technology in the music and entertainment industry, and it is an honor to welcome Jamiroquai to The Sandbox. We now have partnerships with various legendary musical artists and labels including Snoop Dogg, Jamiroquai, BLOND:ISH, and Deadmau5…”
Jamiroquai is an iconic funk and acid jazz band, well-known for his or her 1996 international hit “Virtual Insanity”. Primarily based in London, the band is led by vocalist Jay Kay, aka the Buffalo Man. The legendary band has offered over 27 million albums worldwide, with “Virtual Insanity” profitable the Grammy Award in 1998. They additionally boast a number of sold-out world excursions and 30 years of being within the business.
With its partnership with Jamiroquai, The Sandbox certain is taking issues up a notch! Nevertheless, we’ll have to attend and see what else this partnership can have in retailer for followers.
“We look forward to telling you more soon,” the band additional mentioned. “But for now can say that hats will definitely be involved.”