New YouTube CEO Neal Mohan is bullish in regards to the potential of NFTs and Web3.
It gained’t be lengthy earlier than YouTube leverages NFTs for its creators. The truth is, the brand new CEO of YouTube is filled with admiration for the expertise.
Neal Mohan spoke glowingly about NFTs in his latest weblog publish. Certainly, Mohan even listed examples of how he sees NFTs being built-in into his platform.
He mentioned: “We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they’ll be able to collaborate on new projects and make money in ways not previously possible.”
“For example, giving a verifiable way for fans to own unique videos, photos, art, and even experiences from their favorite creators could be a compelling prospect for creators and their audiences.
YouTube and NFTs
YouTube is stepping into a brave new era. Inevitably, the new CEO Neal Mohan will pick up where former CEO Susan Wojcicki left off, and start the integration of NFTs. Prior to her departure, Susan hinted that she would be “expanding the YouTube ecosystem” to incorporate “things like NFTs”. Now, it appears imminent that Mohan will combine Web3 instruments for YouTube creators.
Based mostly on his earlier feedback, we will count on creators to be extra empowered within the new period. Furthermore, there will likely be extra paths to monetising content material with NFTs. For instance, followers might purchase an NFT which features them entry to unique content material. Moreover, promoting video segments as NFTs could possibly be one other path for creators, which supplies worth to their followers.
NFTs are slowly taking on
YouTube just isn’t the primary tech big to make the leap into Web3. The truth is, YouTube is following within the footsteps of Google, Twitter, and Instagram, which have all began the method of integrating Web3 instruments.
As an illustration, Twitter will quickly enable customers purchase, promote, and show NFTs straight via tweets in partnership with 4 marketplaces.
Additionally, Instagram welcomed NFTs onto its platform final yr, and even grew to become an NFT market.
As for Youtube, the potential is limitless with NFTs and its billion greenback creator economic system.