American pop star and TikTok icon Jason Derulo is “slidin” into the metaverse. The artist and his label Atlantic Data partnered with metaverse firm TerraZero Applied sciences Inc. to create a collection of metaverse experiences. The pop star will even tackle his personal avatar and work together with followers through Decentraland.
The Jason Derulo x TerraZero partnership
TerraZero will recreate Jason Derulo’s music video for “Slidin” in Decentraland. Not solely that – followers can have the prospect to stylize the music video setting. Final however not least, TerraZero will give away an unique metaverse pool get together on the metaverse mansion of the music video to a fortunate fan.
The occasion and music video premiere within the metaverse will go dwell in Decentraland on Wednesday, June 29. Jason Derulo followers and metaverse customers can take part within the TerraZero giveaway by visiting the TerraZero website.
Jason Derulo himself will attend the premiere as his personal avatar. In line with Derulo: “I would’ve given anything for this kind of connection with my idols growing up. The metaverse, and how people can come together to experience something special… This is definitely the future of the Internet–the way TerraZero is doing it and what we made together.”
A brand new sort of fan-artist expertise
The idea affords artists a brand new option to work together with followers. The metaverse has the flexibility to reintroduce figures from the true world like Jason Derulo. Extra importantly, it permits followers to work together with them in a approach that isn’t potential in actual life.
Dan Reitzik, CEO of TerraZero Applied sciences, sees this partnership for example of what artists can do as multi-faceted entertainers: “Jason is fantastically talented, and an amazing artist to work with. But when he goes on tour, Jason can only perform to the crowd before him. In the Metaverse, we want to bring a global crowd to artists like Jason Derulo. Why play to just 20,000 people in an arena when you can play to 20,000,000 in the Metaverse?”
This isn’t Jason Derulo’s first rodeo within the metaverse. Final yr, he dipped his toes within the NFT world by shopping for Cryptopunk #1961. Derulo additionally talked about investing in Solana in June 2021.