One of many world’s greatest spirits manufacturers is leveraging NFTs to tokenise restricted version bottles of liquor.
Moutai is launching its personal NFT assortment. Certainly, the icon of Chinese language liquor tradition is minting 113,960 Lichun-themed NFTs, that are every tied to a bodily bottle of liquor.
Lichun marks the primary of 24 photo voltaic phrases within the Chinese language lunar calendar. Therefore, Moutai plans to launch restricted version bottles of liquor for every photo voltaic time period – backed by an NFT.
Alcohol and NFTs
It’s straightforward to see why Moutai is making the large leap into Web3. In reality, they’re not the primary alcohol model that has tied NFTs to restricted version bottles of booze. As an example, on BlockBar Market, you should buy quite a lot of restricted version bottles from manufacturers like Johnnie Walker and Hennessy.
In essence, having possession of an NFT offers you a digital token, which is traceable on the blockchain. With possession of this token, you possibly can redeem it for all types of advantages. What’s extra, your bottle of Hennessy, for instance, might enhance in worth over time – making it an funding alternative.
Thus, Moutai is creating its personal journey of bottle tokenisation, beginning with the Lichun-themed bottle. Furthermore, to take part, you have to to finish duties inside Moutai’s personal, cell metaverse – Xunfeng Digital World.
Xunfeng Digital World opened its doorways on January 1st 2023. By the top of January, the cell software had over 2.4 million registered customers. Within the smartphone software, there’s a digital winery, and gamers can earn NFTs that can be utilized to purchase alcohol utilizing fiat forex.
In complete, Moutai’s NFT assortment is price 139 million yuan, which is greater than $20 million in worth. Moreover, the NFT-linked bottles will be purchased for yuan 2,899, which is $427 for 500 ml, and 569 yuan for 100 ml.
In abstract, you may be seeing rather more of Moutai within the metaverse – so keep tuned for additional drops.