Kraken, the cryptocurrency alternate making ready to go public within the U.S. early subsequent 12 months, has unveiled an invitation-only VIP program tailor-made to extremely excessive internet value people, refined merchants and strategic capital allocators, the corporate mentioned.
Crypto exchanges want to fill the hole in the case of offering high-touch providers to rich people, household workplaces and personal shoppers. Most just lately, Binance, the most important of the crypto buying and selling platforms, launched a “prestige” providing for shoppers with a internet value of as a lot as $10 million.
Kraken VIP includes “elevated client service and extraordinary experiences,” in response to a press launch. Every member is paired with a specialist VIP Relationship Supervisor, backed by 24/7 help, direct multichannel entry, and early perception into Kraken’s full product ecosystem.
VIPs additionally obtain entry to Kraken subject-matter specialists spanning product, engineering, liquidity, custody and infrastructure, offering perception to energy their buying and selling expertise, in response to press supplies.
“Ultra high-net-worth clients don’t come to us for speed alone – they come to us because they expect a partner who matches their ambition and understands what true scale looks like. Kraken VIP was built for them. It offers unprecedented access, influence, and an elevated experience that doesn’t exist anywhere else in the digital asset ecosystem,” mentioned Arjun Sethi, Kraken’s Co-CEO.
Kraken can also be providing its VIPs entry to “extraordinary experiences,” similar to System 1, soccer, cultural occasions and intimate regional meet-ups not out there to most of the people.
Membership to Kraken VIP requires a $10 million common steadiness on platform or $80M in annual buying and selling quantity.
