Fight.ID is rising its partnership with the UFC to create new blockchain-based instruments for followers, comparable to digital id, loyalty rewards, and fighter bonuses. With new funding from high buyers and athletes, UFC’s adoption of Web3 know-how is coming into its subsequent section.
Key Takeaways
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Fight.ID strengthens its UFC Web3 partnership with new fan merchandise.
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Funding comes from main buyers and professional athletes throughout a number of leagues.
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The objective is to attach UFC’s world fanbase with Web3 possession and onchain instruments.
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UFC followers can count on deeper digital engagement and new reward alternatives.
UFC Web3 Partnership
The UFC and Fight.ID are constructing onchain merchandise that assist followers join extra intently with fighters. These blockchain instruments supply new methods for supporters to interact that have been beforehand not possible. Fight.ID, already an official accomplice of UFC Strike, is increasing the scope of its work to carry extra experiences to fight sports activities followers.
Fight.ID is rolling out:
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Digital id options to let followers construct verified profiles.
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Loyalty rewards that incentivize engagement and group exercise.
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Fighter bonus mechanisms the place athletes can instantly profit from fan assist.
These merchandise are guided by Fight.ID’s core ideas: Fight Truthful, Fight Collectively, Fight By means of, and Fight Eternally. The purpose is to provide UFC followers true possession of their digital experiences and convey fandom into the world of blockchain.
Funding Backed by Main Traders and Athletes
The growth is supported by a funding spherical that drew consideration from main names in finance, sports activities, and leisure. Traders embrace Anthos Capital, Aptos Basis, Aquanow Ventures, Blockchain Coinvestors, Material VC, Jupiter, Memeland, and Yat Siu of Animoca Manufacturers.
The spherical additionally noticed participation from skilled athletes throughout the UFC, NBA, and NFL—amongst them UFC stars Gilbert Burns, Josh Emmett, and Alexandre Pantoja; NBA veteran Baron Davis; and NFL Professional Bowler Cam Jordan.
“This partnership shows how UFC continues to embrace innovation,” mentioned Grant Norris-Jones, Government Vice President, Head of International Partnerships at TKO. “James and his team have proven to be dynamic and innovative partners for us, and we are extremely excited to support the Fight.ID ecosystem over the next several years.”
Bringing UFC’s International Viewers Onchain
Fight.ID’s mission is to bridge the UFC’s large world viewers with Web3 know-how. With thousands and thousands of followers worldwide, UFC has probably the most engaged communities in sports activities. Fight.ID plans to provide these followers onchain experiences that ship:
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Possession of digital belongings comparable to collectibles and rewards.
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Entry to unique perks primarily based on loyalty and engagement.
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Advantages for fighters via new blockchain-enabled methods.
“As fight fans, we have long admired UFC’s grit and innovation,” mentioned James Zhang, Co-Founder and CEO of Fight.ID. “Over the past three years, our teams have developed incredible trust and collaboration behind UFC’s official digital collectibles. It’s time now to expand our offerings and invite all fight fans to join the tribe of digital ownership.”
Conclusion
The rising partnership between UFC and Fight.ID reveals how blockchain is reshaping fan engagement in sports activities. With digital IDs, loyalty applications, and fighter-focused rewards, Fight.ID helps UFC followers get nearer to athletes and unlock new digital experiences. Backed by sturdy funding and shared guiding ideas, this partnership goals to carry UFC’s world group additional into Web3.
