In what’s a part of a wider strategic refocus, Netmarble’s blockchain arm Marblex has introduced a rebranding initiative.
Underneath the brand new slogan ‘Fun Comes First’, Marblex needs to strengthen its core mission of placing the enjoyable in blockchain gaming on the forefront.
Alongside this, it’s additionally unveiled new model belongings together with mascot gObY the goblin, who appears like he has an enormous bag! The mascot additionally performs a component in Marblex’s new token design, by which the corporate hopes to draw youthful audiences. The same considering is behind the brand new brand with its bubble-like neon inexperienced options.
Marblex’s new enterprise path took off in 2024, when Netmarble introduced that all the Marblex ecosystem was migrating from Klaytn to Immutable zkEVM. The information adopted a number of makes an attempt to construct traction by sport releases and partnerships. None of which managed to maintain any vital exercise.
Going ahead, Marblex says it’s engaged on at the least ten sport tasks – from MMORPGs, to informal video games, and simulation titles – into which it is going to regularly combine blockchain options. Presently three reside web2 video games with web3 integration are in operation, Ni no Kuni: Cross Worlds, A3: Nonetheless Alive and Meta World: My Metropolis.
For additional updates, observe Marblex on X.