Axie Infinity’s audience up 200% thanks to Coinbase and Bounty Boards

Persevering with to increase by way of new video games added to Ronin, Sky Mavis has additionally famous progress in terms of its personal video games, together with Axie Infinity, Axie Traditional, and Homeland.

As of its H1 2024 report, the Axie ecosystem skilled two vital peaks. In April, the launch of the brand new rewards-based Axie quest system Bounty Board led to the expansion of over 37,000 new distinctive customers.

In June, the inflow primarily got here from the corporate’s partnership with Coinbase’s Study and Earn marketing campaign – a joint initiative to interact customers in instructional quests together with shopping for NFTs whereas rewarding them with RON tokens. In consequence, Axie NFT buying and selling quantity shot up.

By way of the video games, Sky Mavis highlights its Half Evolution launch in late 2023 as a contributing issue to the expansion of Axie Infinity. Additionally, between season 7 and 9, the in-game prize swimming pools had been elevated from 63,000 to 81,133 AXS. Notably, the rewards had been distributed amongst extra gamers. 

The sport presently has 55,000 each day energetic customers and 150,000 month-to-month energetic person wallets, though in the course of the first half of 2024 it did peak at 79,300 DAUWs and 248,000 MAUWs.

Not on the identical scale however nonetheless noteworthy, throughout H1 2024 Axie Traditional additionally noticed a revival. New options launched included AXP rewards, gold, chests, the Cursed Coliseum mode, and Grand Tournaments.

In April, the sport kicked off its Axie Traditional Aggressive Circuit that includes a 57,000 AXS prize pool, together with 12 seasons of guild leaderboard, Guild Wars, and the Axie Traditional Guild World Cup, all leading to Axie Traditional’s DAUW hitting 45,000, up by 190% throughout H1.

By way of Axie Homeland, its 2024 reboot was not as effectively acquired nevertheless. As a part of mending the issues and realigning with the neighborhood, the workforce is presently engaged on two new main updates within the sport, together with changing current NPC characters with Axie NFTs.

Lastly, the workforce additionally launched its new governance system, that includes an Axie Governance Portal. I order to reward neighborhood members’ contributions to the Axie ecosystem, Axie Rating was additionally launched.