OKX and Man City, final 12 months’s treble winners, are launching the ‘Unseen City Shirts’ marketing campaign, that includes redesigned commemorative soccer shirts obtainable for minting as NFTs. This distinctive mission permits followers worldwide to gather digital variations of ‘Unseen’ soccer shirts via the OKX app, with the prospect to redeem them for unique prizes.
A New Solution to Interact Followers
The primary shirt within the assortment, ‘The Roses and the Bees,’ pays tribute to Manchester’s well-known symbols, the Lancashire Rose and the Manchester Employee Bee. This digital collectible, designed by artist Christian Jeffery, is only one of two distinct designs that will likely be obtainable to followers.
Followers have till April 25 to mint their ‘Unseen City Shirts’ by way of the OKX Web3 Market throughout the app. Every shirt is randomly assigned a rarity stage—Traditional, Uncommon, or Extremely Uncommon—to find out what sort of rewards followers can win.
Followers with an Extremely Uncommon collectible could obtain a play-on-pitch expertise, common admission tickets to a Manchester City match, and a limited-edition bodily model of the shirt. Uncommon collectibles supply a stadium tour, hospitality ticket, and their very own limited-edition shirt. Traditional collectibles are extra broadly obtainable however don’t include extra rewards.
OKX will launch a second shirt with a brand new design on April 29, offering followers with additional engagement alternatives and distinctive rewards.
The Way forward for Web3 and Fan Interplay
Nuria Tarré, City Soccer Group’s Chief Advertising and marketing & Fan Expertise Officer, highlights the strategic significance of Web3 and the metaverse within the membership’s fan engagement efforts.
“The metaverse and Web3 are part of our innovative technology strategy and provide an exciting opportunity as we continue to offer touchpoints for fans in this emerging space, with digital collectible drops and metaverse-based experiences launched in recent years by the club,” Tarré said.
This strategy goals to deepen fan engagement via new digital avenues, making certain followers have distinctive methods to attach with the membership. With these initiatives, OKX and Manchester City are welcoming new requirements for fan engagement, mixing soccer with Web3 know-how to supply a unique type of fan expertise.
The ‘Unseen City Shirts’ marketing campaign is only one instance of the rising development of NFTs within the sports activities business. It permits followers to gather digital variations of iconic shirts and doubtlessly win once-in-a-lifetime experiences and tangible gadgets.
