Nissan Motor Co. has not too long ago taken a leap into the digital world by launching a brand new metaverse expertise on March seventh, known as ‘Heritage Cars & Safe Drive Studio‘. This innovative project celebrates Nissan’s ninetieth anniversary and highlights the corporate’s dedication to each its wealthy historical past and the significance of security. With this new enterprise, Nissan goals to supply a singular and immersive expertise that takes customers on a journey by time, showcasing three iconic vehicles and selling protected driving practices.
Honoring Historical past
The primary exhibition of ‘Heritage Cars & Safe Drive Studio’ options the Silvia Q S13, one among Nissan’s hottest drift vehicles. This digital surroundings not solely permits customers to discover the automotive intimately but additionally presents insights into how the colour of pedestrian clothes can have an effect on a driver’s notion whereas on the street. This distinctive perspective highlights the significance of being conscious and alert whereas driving, even in a digital setting.
The second exhibition transports customers to a digital world that showcases the enduring Skyline 2000GTX-E. This automotive holds a particular place in Nissan’s historical past as it’s not solely important in tuning tradition however has additionally made appearances in fashionable video video games and movies such because the Gran Turismo collection and Quick and Livid franchise. Together with exploring the automotive, customers also can take part in a mini-game that sheds mild on the affect of multitasking whereas driving and promotes protected driving habits.
The third exhibition takes customers on a journey again to the Nineteen Fifties-Nineteen Sixties period, immersing them in an American diner and drive-in theater surroundings. This nostalgic setting presents customers the chance to apply steering wheel controls, emphasizing the significance of being aware of your automobile’s controls and having the ability to deal with them successfully.
A Collaborative Effort
This metaverse expertise is a results of collaboration between Nissan and Japanese college researchers, showcasing the potential for combining digital expertise with analysis. This partnership not solely provides credibility to the challenge but additionally showcases Nissan’s dedication to constantly innovate and push boundaries within the automotive trade.
Nissan’s ‘Heritage Cars & Safe Drive Studio’ is accessible by the Meta Quest headset, making it simply accessible for customers to expertise. This user-friendly strategy additional provides to the inclusivity of the challenge, making it accessible to a wider viewers.
Constructing on Earlier Success
This metaverse expertise is not Nissan’s first enterprise into the digital world. In 2022, the corporate launched its first digital check drive, providing customers a possibility to expertise a Nissan automotive with out leaving their properties. In December 2023, they renewed 4 present metaverse worlds, additional increasing their presence within the digital area.
With ‘Heritage Cars & Safe Drive Studio’, Nissan has as soon as once more confirmed themselves as innovators within the automotive trade. This immersive and academic metaverse expertise not solely celebrates their wealthy historical past but additionally promotes the significance of security on the street. With this challenge, Nissan has set a brand new customary for incorporating digital expertise within the automotive trade, and we will’t wait to see what they’ve in retailer for us subsequent.
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