In a much-anticipated announcement, YG Plus, a subsidiary of YG Leisure, revealed at the moment (August 21) that the world-renowned Ok-pop lady group, Blackpink, is about to launch an revolutionary fan engagement initiative generally known as BLACKPINK THE PALACE on Roblox. Scheduled to debut on Friday, August 25, this pioneering mission guarantees to supply devoted Blackpink followers, fondly known as Blinks, an unparalleled digital expertise.
In 2023, Blackpink grew to become the primary Asian artists to headline the celebrated Coachella Competition, a testomony to their hovering affect. Presently, the ladies boast a staggering 90 million subscribers on the official YouTube channel.
Bringing collectively the fervent international neighborhood of Blinks, The PALACE is poised to develop into a dynamic hub for the group’s admirers to immerse themselves within the digital universe of their favourite artists. This initiative is especially vital because it marks the group’s inaugural enterprise into immersive experiences inside the Roblox metaverse, a platform famend for its potential to attach tens of millions throughout the globe in shared digital experiences.
Particular rewards for followers
Nestled inside this fascinating palace, followers can socialize, discover, and take pleasure in an array of unique content material straight impressed by the band. From specifically designed areas that pay homage to BLACKPINK’s iconic music video moments to an assortment of the members’ private favorites, together with digital style and signature dance routines, BLACKPINK THE PALACE caters to the varied tastes of Blinks. Developed in collaboration with metaverse studio Karta, this immersive expertise may have recent content material all year long for the neighborhood to relish.
For these searching for to embrace their favourite artists’ essence, the digital palace presents the possibility to amass BLACKPINK’s distinctive outfits and emotes for his or her avatars. This side invitations followers to channel the group’s signature type and emulate their iconic choreography, thus fostering a profound connection between the artists and their devoted following.
Hyojung Lee, the Head of IPX Division at YG PLUS, expressed enthusiasm for the upcoming launch, affirming, “We eagerly await the arrival of fans from across the globe into this exquisitely crafted virtual palace. Within its confines, they can celebrate, bond, and wholly immerse themselves in all facets of BLACKPINK’s essence, unconstrained by the limitations of time and space.” Lee additional famous that devotees can anticipate the chance to seize selfies alongside avatars of all 4 BLACKPINK members – JISOO, JENNIE, ROSÉ, and LISA.
To commemorate the grand unveiling of BLACKPINK THE PALACE on August 25, followers accessing the expertise inside the first 24 hours will likely be granted an unique badge to adorn their Roblox profiles proudly.
