In a world the place actuality TV and digital actuality collide, ITV Studios and The Virtual Model Group are including a brand new dimension to fan engagement. They have launched “The Voice Studios,” an immersive digital expertise impressed by the globally acclaimed actuality present, The Voice.
This enterprise invitations followers to embark on their musical journeys akin to the present’s members, which boasts 148 variations worldwide.
Entering into the Highlight with ‘The Voice’ Studios
“The Voice Studios” isn’t merely a passive expertise; it’s a platform for followers to exhibit their creativity. Right here, people can compose their very own music, flaunt their dance strikes, take part in Battle rounds, assess their musical information, and even audition for an upcoming season of the hit collection. It additionally affords a singular interface that nurtures expertise and cultivates person interplay.
What units this initiative aside is the specifically curated NBC Metaverse fan zone. Right here, followers can audition and win restricted version digital apparel, much like these gifted by movie star coaches like Kelly Clarkson, Likelihood the Rapper, Niall Horan, and Blake Shelton, to their groups on the reside present.
Set to debut through the ultimate weeks of NBC’s twenty third season of “The Voice,” it’s an ideal mix of timing and fanfare.
Immersing Followers in a New Reality
“The Voice Studios” finds its house in Vegas Metropolis, inside the metaverse leisure vacation spot in Decentraland. It follows a profitable digital pop-up occasion for “The Voice” throughout final yr’s Decentraland Metaverse Music Pageant.
Lucie Stoffers, Head of Model Licensing, World Partnerships, ITV Studios, expressed her pleasure over the undertaking. She mentioned “After the very successful first pop-up area within the Decentraland Metaverse Music Festival, we are very excited to continue on this journey together with VBG bringing The Voice Studios to Decentraland. And while very few people get to be in a studio where ‘The Voice’ is being recorded, let alone receive a tailored gift from their favourite Coach, it will now be possible for all fans to get access and have fun in this new immersive experience.”
Justin W. Hochberg, CEO of the Virtual Model Group, echoed the sentiment, emphasizing “The Voice Studios” as the way forward for leisure, vogue, and youth tradition advertising. He underscored the success of the present’s first metaverse expertise, the place followers spent a median of 49 minutes, producing 13 instances extra engagement than typical social media platforms.
This underlines the undertaking’s potential because it goals to construct an enhanced expertise for followers and advertisers alike.
