In a transfer to carry Mattel’s iconic style doll model into the metaverse, Barbie has joined forces with Boss Beauties to debut their Boss Beauties x Barbie digital collectibles.
The gathering, which celebrates the 250 careers within the Barbie line, goals to encourage ladies and women to consider they’ll obtain something. Combining the signature types of each Barbie and Boss Beauties, the gathering contains profession traits akin to artists, astronauts, CEOs, docs, pet vets, and pilots.
Obtainable on MattelCreations.com and priced at $25 per pack, the Move-based NFTs are designed to be accessible to newcomers to web3. The gathering gives numerous rarities, with every pack containing 4 randomly chosen Boss Beauties x Barbie collectibles. Early entry to the gathering started on Could 10, forward of the official launch on Could 18, which coincides with a joint activation at Veecon.
To additional their shared mission of empowering ladies, Barbie and Boss Beauties have additionally collectively introduced a $250,000 donation to the Barbie Dream Hole Mission and the Boss Beauties Basis.
“As Barbie continues her journey in the metaverse, we are proud to partner with Boss Beauties to empower women and collectors to explore web3 through our virtual collection,” says Lisa McKnight, Mattel’s EVP and International Head of Barbie and Dolls. “Having exceeded 250 careers, it’s only natural for Barbie to dive deeper into digital collecting by highlighting some of her most recognizable roles. Now fans can be inspired by and celebrate her professional accomplishments with these career-centric Boss Beauties x Barbie virtual collectibles.”
The partnership brings Boss Beauties, the primary women-led web3 firm featured in each the New York Inventory Trade and the United Nations, nearer to their purpose of introducing a million ladies to web3.
“As we enter into the world of web3, it is imperative that women are included,” says Boss Beauties CEO and Co-Founder Lisa Mayer. “Our work encourages women and girls as they navigate the evolving internet and career landscape, aligning directly with Mattel’s mission of inspiring them to believe that they can be anything. This partnership helps introduce multiple generations who love Barbie to the world of web3.”
Final month, Mayer was named an NFT100 honoree for the second 12 months operating.
