Automobili Lamborghini’s eight-month journey celebrating its sixtieth anniversary ends with a memorable NFT marketing campaign: The Epic Highway Journey. In essence, these unique phygital collectibles unlock real-life perks and experiences carrying the high-end model’s signature type. From VIP excursions to insights into upcoming automotive fashions, this drop is one in every of a sort – so let’s discover out extra!
“The Epic Road Trip” Lamborghini NFTs: What Ought to You Know?
This spring, Automobili Lamborghini goals to reward its most avid followers with limited-edition NFTs created with INVNT.ATOM™ and Web3 Professional™. The “Epic Road Trip” assortment options themed digital belongings with utility within the metaverse and actual life.
As an NFT holder, your most important perks are:
- VIP tour of the Lamborghini Sant’Agata headquarters;
- GLB Lamborghini file for the Metaverse;
- VIP perception into the latest Lamborghini car;
- A sketch of “Centro Stile” by Mitja Borkert, the model’s Head of Design.
As well as, every holder will achieve entry to the Lamborghini Discord channel, unique wallpapers, and different surprises. Every collector who bought not less than two “Epic Road Trip” NFTs can even obtain a commemorative collectible that marks the model’s sixtieth anniversary.
The final NFT drop of the gathering will launch between March twentieth – twenty third on the official platform.
How Does The Drop Entice New NFT Collectors?
So as to have a good time Lamborghini’s sixtieth anniversary, the model will supply a commemorative NFT to each consumer who visits Lamborghini dealerships or attends bodily celebrations. Accordingly, attendees will be capable of declare their collectibles by way of QR codes. This innovation helps the NFT market total by educating the massive public on Web3 and its potentialities.
“The Epic Road Trip is the latest example of our unconventional approach, which has powered us for six decades,” stated Automobili Lamborghini’s Advertising and marketing Director, Christian Mastro. “As we celebrate 60 years of forward-looking attitude, we want to reward customers and fans of the past, present, and future for their loyalty — giving them a chance to get further involvement and connection with the Brand.”
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