With its Starbucks Odyssey rewards program on Ethereum sidechain community Polygon, which is at the moment in beta for a small variety of clients, Starbucks is making massive strides into Web3. It has already given a couple of free reward NFTs to early adopters, and this afternoon, it’s going to launch its first paid collectible.
It has already given a couple of free reward NFTs to early adopters, and this afternoon, it’s going to launch its first paid collectible.
Starbucks is providing Siren Assortment
At 3 p.m. ET right now, platform beta clients will be capable of purchase 2,000 NFTs for $100 every as a part of the restricted version Siren Assortment. Every one-of-a-kind piece of artwork is predicated on the model’s trademark brand, which the corporate has referred to as a “mega mermaid.”
In a press release concerning the NFT lower, the corporate stated, “As Starbucks has grown over the years, the Siren has been right there with us, adapting and evolving to reflect the brand and the culture.” The two,000 items will probably be primarily based on 5 completely different “expressions” of Siren that present how her “journey from local Seattle celebrity to revered global icon.”
Every consumer can purchase as much as two premium NFT stamps. Every stamp comes with 1,500 further factors that can be utilized to “level up” a consumer’s Odyssey account and get prizes sooner or later.
Starbucks Odyssey
Starbucks began the closed beta of Odyssey in December. Quickly after, a consultant instructed Decrypt that the corporate had seen “unprecedented interest” from customers who needed to participate in what has been referred to as the “next generation” of the Starbucks Rewards program.
Since then, Starbucks has given away 4 free NFTs primarily based on polygons to clients who full sure duties within the app. The NFTs had been rewarded for issues like finishing office trivia duties or ordering Starbucks meals, drinks, or reward playing cards.
Despite the fact that the primary Starbucks NFT, the Vacation Cheer Version 1 stamp, was free, it now sells for some huge cash on the secondary market. Many copies have bought for greater than $1,000, and the costliest one bought for $1,900. The Nifty Gateway-powered market has dealt with secondary transactions price a complete of $222,000.
Starbucks has stated that its NFT-based rewards program would ultimately give clients a variety of potential rewards, comparable to entry to unique digital content material and reside occasions in shops, in addition to journeys, like a visit to Starbucks’ espresso plantation in Costa Rica.
The NFT market, like the remainder of the crypto trade, took successful within the second half of 2022, nevertheless it appears to be choosing up once more: world gross sales topped $2 billion in February, which was the very best quantity since earlier than the market collapsed in Might.
Content material Supply: decrypt.co
