Crypto.com has introduced an MOU with Studio Dragon to advertise the incorporation of Ok-content into NFTs.
The worldwide platform will collaborate with Studio Dragon to exhibit their drama IP as NFTs. The primary mission would be the launch of the “Crash Landing on You” and “Start-Up” editions of Studio Dragon’s artwork toy “DearRo” on February eighth. The collaboration is a part of Crypto.com’s mission to assist Korean tradition and artwork go mainstream.
DearRo NFTs
“DearRo” is a dragon-inspired artwork toy that enjoys Ok dramas and enjoys dressing up as the principle characters from common Korean dramas. The gathering of 500 NFTs contains two world drama IPs and 6 fundamental character costume playing cards. To interact with followers, Studio Dragon has revealed plans to showcase new Ok-drama NFTs each quarter.
Ok-Dramas (Korean Dramas) have seen an explosion in reputation over the previous couple of years. Between 2019 and 2021, they skilled a 200% enhance in viewership making Ok-dramas a dominant pressure in tv. On the subject of embracing Web3 know-how, Korea is changing into a worldwide chief and Studio Dragon is in search of new methods to showcase its abilities on the blockchain.
In keeping with Patrick Yoon, Normal Supervisor of Crypto.com Korea, “Through this MoU with Studio Dragon, we plan to develop new ways for fans around the world to experience K content.”
He continued, “Crypto.com will continue to collaborate with large content studios and management companies on their IPs and introduce Korean culture and arts to our 80 million users worldwide.”
Studio Dragon – Premium StoryTellers
Studio Dragon is a premium storyteller group established by way of the spinoff of CJ ENM’s drama enterprise. The group encompasses a variety of content material creation, from planning and growth to financing, manufacturing, and distribution.
Moreover, Studio Dragon is Asia’s largest drama studio with 207 world premium IPs. The corporate produces over 30 drama sequence per yr, using the expertise of 299 key creators. Studio Dragon distributes binge-worthy reveals to over 200 nations.
Furthermore, the corporate is increasing its world viewers by creating much more compelling drama sequence. They’ve already established an LA-based worldwide department to broaden its content material export into a worldwide studio.
Crypto.com – Presenting a Korean Expertise to the World
Crypto.com has been enabling followers globally to expertise Ok-content. In collaboration with Metabeat, the corporate launched a brand new Web3 age fandom tradition by releasing the “Mamamoo NFT Special Collection”.
Debuting in 2014, MAMAMOO has demonstrated their standing as a Ok-pop powerhouse. The band has mesmerized followers globally with their highly effective vocals, distinctive dancing, and magnetic personalities.
In August, Crypto.com introduced its first NFT collaboration with South Korean leisure agency Fantagio. The discharge included 5 music NFTs of Meta Miu’s “Uptown Boy,” 4 of which function totally different segments of the track, and one NFT accommodates the whole observe.
For extra info on the DearRo NFT drop, you’ll be able to try their Instagram.
