Japanese motor big, Nissan, has made important progress in its foray into the NFT and Web3 house. The corporate filed 4 new Web3-related logos in the USA protecting its Infiniti, Nismo, and Nissan manufacturers.
The filings reveal Nissan’s plans to create digital garments, vehicles, headgear, buying and selling playing cards, toys, tickets, and an NFT market for buying and selling and minting NFTs.
Nissan has additionally outlined plans for metaverse promoting providers and different “entertainment services,” together with on-line video, photos, art work, tickets, audio, sounds, music, and buying and selling playing cards, in addition to a web site with details about its proposed NFTs and the way they may work.
Nissan’s Japan unit can be experimenting with auto gross sales within the metaverse by its digital retailer “Nissan Hype Lab,” which permits clients to go to the digital storefront through a PC or smartphone, create personalized avatars, and work together with digital gross sales workers.
Prospects may even order and finalize buy contracts by this digital gross sales workplace. In response to Nissan’s announcement, the trial will run from March 8 to June 30. For the trial, the corporate will research, seek the advice of, check drive and buy Nissan automobiles whereas within the metaverse, inspecting the potential of new gross sales strategies for vehicles.
Nissan Going All In on Web3
It’s not the primary time Nissan has experimented with Web3 and good contract expertise. In October 2022, the Japanese automotive big filed 5 trademark functions with the USA Patent and Trademark Workplace, revealing plans to enter the NFT, Web3, and Metaverse house.
The functions cowl its distinguished automotive fashions equivalent to SKYLINE, Z, and GTR and have been to introduce choices equivalent to NFT-backed media, on-line NFT marketplaces, digital wallets, and NFT minting, buying and selling, and storing software program.
The patent additionally launched the concept of downloadable media recordsdata for NFT authentication, an internet NFT market for purchasing and promoting NFTs, and non-downloadable software program for minting, storing, and buying and selling NFTs.
And with this newest patent providing, it’s clear the Japanese motor big goes all in on its Web3 developments.
Different Automotive Giants Into Web3
It’s value noting different automotive giants, together with Common Motors, Ford Motor Firm, and MG have additionally made important strikes within the NFT and Web3 house.
Solely final month, GM Motors introduced it was all for creating downloadable digital media recordsdata that include collectible art work, textual content, audio, and video, which might be authenticated as nonfungible tokens, in accordance with the corporate’s trademark submitting.
And final fall, the Ford Motor Firm filed 19 trademark functions, protecting its main automotive manufacturers equivalent to Mustang, Bronco, Lincoln, Explorer, and F-150 Lightning, amongst others. The functions embody digital vehicles, vehicles, vans, SUVs, and clothes for the corporate’s manufacturers, in addition to a proposed on-line market for NFTs.
Regardless of the continuing crypto winter and bear market, multinational companies are nonetheless pushing ahead with trademark functions protecting Web3, crypto, NFTs, and the metaverse.
