The metaverse platform Terra Virtua has simply introduced it’s rebranding as Virtua. The rebrand comes within the wake of the upcoming launch of its digital metaverse, which it has been creating since 2017.
Concerning the rebrand
In 2017, Terra Virtua showcased its metaverse idea at a screening of “Ready Player One.” Nonetheless, since metaverses weren’t as well-liked as they’re now, the corporate shifted its focus to a curated NFT market. Through {the marketplace}, it bought premium 3D animated digital belongings, in addition to a set of interactive digital environments
Terra Virtua has labored with a few of the greatest names in leisure and sports activities. These embody names like Paramount, Dynamite Leisure and the Hero ISL. It labored hand in hand with these firms to create digital collectibles and their very own NFT characters.
The firm is now rebranding to lastly launch its metaverse, with Part 1 launching in July 2022. As well as, Virtua Studios, the corporate’s sport improvement arm, is already actively creating its personal vary of metaverse-focused video games.
A brilliant future for Virtua
In line with the metaverse firm’s CEO Jawad Ashraf: “The rebrand announced today will roll out over the coming months, and is very much a metamorphosis period for us. Dropping Terra and becoming Virtua comes at a time when we have transitioned our focus back to launching our virtual universe. We’ve been working on our metaverse for five years, and we are incredibly excited that we can now begin to show our vision to the world.”
Along with this rebrand, Virtua has additionally joined becoming a member of Williams Racing as their official metaverse associate. Due to the metaverse firm, the British racing firm has efficiently joined web3.
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